SUSANNA VAN CALDENBORGH AND
EVY DEELEN
Heb je een Menuutje? Together with Susan van Caldenborgh we developed the concept Heb je “Een Menuutje?”. The last couple weeks we’ve been in close contact with clients from the Foodbank Rotterdam. We were very touched by their moving stories. A lot of people are forced to go to the foodbank because of their financial situation, the food of the foodbank is a great help for these people in need. After hearing all the stories the idea for the concept was born. In addition to the menu that one gets, it is also about the minute itself. Take a moment to reflect on the story behind the customer of the food bank This concept is all about creating more interest in the food bank and getting more donations for them so that they can help more people again. So what’s the “heb je een menuutje” campain about? it’s all about a special food box The Heb je een Menuutje ? will be sold with and inspiring story, not the ordinary food packages you find in the supermarket but a special combined food package in collaboration with Herman den Blijker the ambassador from the Rotterdamse foodbank. The box will be available for a limited time and will be inspired by a favorite recipe of a food bank customer. Besides buying the favorite recipe you also get to read a part of their story and how they ended up at the foodbank. With the QR code you can listen to the full podcast online. The box will be a bit more expensive as the ordinary boxes but for that extra money you get grocery’s for one meal, a recipe video from Herman and the story of a foodbank costumer. By buying this box you support the foodbank.